市场营销
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市场营销概述
市场营销是艺术与科学的独特结合, 创造力和严谨, 创新和基础. 市场营销 students obtain the full range of knowledge and skills needed to develop cutting edge marketing strategy and tactics. The program enables students to develop analytical and practical insights for leveraging business growth opportunities across industries and within populations. Special emphasis is placed on ethical marketing practice and adaptation to new technologies; changing consumer preferences; environmental sustainability; and a rapidly expanding global economy.
Chatham University is the perfect combination of a small school’s nurturing environment with a large school’s professional opportunities. Students engage with 教师 in the classroom to hone their knowledge and mastery of basic marketing concepts and then apply these skills in a multitude of settings in the real world. The 教师 are so proud of all that our students accomplish during their time with us, 随着se experiences provide the solid footing needed to achieve their ambitions long term.
— DR. 黛比·德隆博士.D.市场营销教授 & 商学院主席 & 数据科学
校友简介:凯利·奥唐奈' 19
Kelly O’Donnell ’19 has had two unusual international experiences while at Chatham, 单枪匹马成立了拉拉队, and is the Resident Assistant for the Women’s Living and Learning 社区—but she’s not done with discoveries yet.
探索市场营销学位:
我们的教师
完整的教员
查塔姆市场协会
查塔姆市营销协会, 查塔姆的美国市场营销协会获奖分会, encourages students to master state-of-the-art skills and techniques through a program of activities, 包括当地, 地区性和全国性比赛, 咨询项目, 以及社区服务. 该分会在其12年的历史中获得了40多个奖项.
足球波胆平台(CWE)
The CWE connects students with area business leaders and promotes events on campus, 比如Think Big论坛, 一系列聚焦于战略性业务增长的小组讨论, 创业, 领导, 和可持续性.
了解CWE 棋盘3 -足球波胆平台(CWE)
杰出学院
查塔姆学院因其商业学位而被评为杰出学院, recognizing the program for its expert blending of the liberal arts with professional programming in its business majors.
部门使命
商务系 & 数据科学 teaches students the fundamentals of business practice through learning and applying academic content, 练习商业技能, 评估商业决策的背景. The Department integrates material and programming incorporating the University’s mission in global understanding and environmental responsibility and prepares students to work as leaders in professional and civic arenas. 通过以学生为中心的课程和课外活动, the Department assists students to reach their full potential in the business world.
认证 & 学生的结果
商务系 & 数据科学 at Chatham University has received specialized accreditation for its business program(s) through the International 认证 Council for 业务 Education (IACBE) located at 11960 Quivira Road in Overland Park, 堪萨斯, 美国. 有关认证项目的列表，请查看我们的IACBE会员 状态页.
查看学生成绩公开披露 棋盘6 -认证 & 学生的结果
阅读我们的博客
查塔姆的商业部 & 数据科学博客为当前和潜在的学生提供信息, 教师, 校友, 也是警局的朋友. 它报道了最近发生的事件, 突出优秀学生, and introduces new professors and courses that are of interest to our readers.
观点的博客 :棋盘7 -阅读我们的博客
综合学位课程
Qualified students from the marketing program can be admitted early to Chatham's 工商管理硕士 or 传播学硕士 programs, saving money and speeding time towards graduation with two degrees.
综合学位课程信息 棋盘8 -综合学位课程营销结果
学生简介:Lynzy Groves '16
16岁的Lynzy Groves是两位获奖者之一 美国大学营销协会社会影响奖学金.
“The 数字营销 course was a great way to learn through experience a real world digital marketing job. Working closely with real nonprofit organizations made it more than just a class we get a grade for.——考特尼·诺尔，19岁
40+
查塔姆市场营销协会已经获得了40多个奖项.
“这次活动(市场营销 Mixer)对查塔姆学院的学生来说非常有价值. I met a triple alumna who offered her assistance to me in any way she could!——塞拉·昂格曼(sierra Ungerman
12
查塔姆市场营销协会活跃的年数.
看看屡获殊荣的查塔姆妇女商业中心
查塔姆妇女商业中心(CWBC), 波胆网站女性创业中心(CWE), 是由 U.S. 小企业管理局(SBA) 随着 2018年度最佳女性商务中心.